East Herts Council entered into a 15-year
contract with Sports Leisure Management (SLM), trading as Everyone
Active, on 1 January 2020. SLM has been managing the
Council’s leisure facilities on a lease basis.
Following recent changes in VAT treatment for local authority
leisure services, the Council is proposing to change this contract
model from a lease arrangement to an agency agreement.
In March 2023, HMRC announced a significant change to how VAT is
applied to leisure services provided by local authorities. Under
the revised rules, most leisure services provided by councils can
now be classed as ‘non-business’ activities for VAT
purposes. This means the Council is no longer required to charge
VAT on sales of leisure services, such as gym memberships, and can
now recover VAT on the costs it incurs in providing those
services.
The sale of food, beverage and retail will be done as a supplier
via SLM Food & Beverage Limited, which it is currently, and
will not be VAT recoverable.
The Council is proposing to vary the existing contract with SLM and
move from the current lease model to an agency agreement. Under
this new arrangement, SLM will act as an agent of the Council,
continuing to deliver all leisure services to customers and
managing maintenance services and capital works on the
Council’s behalf. This approach enables the Council to
reclaim VAT on eligible costs, improving the financial
sustainability of its leisure services.
This approach has started to become standard practice since the VAT
changes in 2023 and a number of authorities in Hertfordshire have
already taken this approach forward.
Decision type: Key
Reason Key: Expenditure more than £200,000;
Decision status: Recommendations Approved
Notice of proposed decision first published: 19/11/2025
Decision due: 17 Nov 2025 by Director for Place
Contact: Sara Saunders, Director for Place Email: sara.saunders@eastherts.gov.uk Email: sara.saunders@eastherts.gov.uk.