Decision details

Agency Agreement with Everyone Active

Decision Maker: Director for Place

Decision status: Recommendations Approved

Is Key decision?: Yes

Is subject to call in?: No

Purpose:

East Herts Council entered into a 15-year contract with Sports Leisure Management (SLM), trading as Everyone Active, on 1 January 2020. SLM has been managing the Council’s leisure facilities on a lease basis.
Following recent changes in VAT treatment for local authority leisure services, the Council is proposing to change this contract model from a lease arrangement to an agency agreement.
In March 2023, HMRC announced a significant change to how VAT is applied to leisure services provided by local authorities. Under the revised rules, most leisure services provided by councils can now be classed as ‘non-business’ activities for VAT purposes. This means the Council is no longer required to charge VAT on sales of leisure services, such as gym memberships, and can now recover VAT on the costs it incurs in providing those services.
The sale of food, beverage and retail will be done as a supplier via SLM Food & Beverage Limited, which it is currently, and will not be VAT recoverable.
The Council is proposing to vary the existing contract with SLM and move from the current lease model to an agency agreement. Under this new arrangement, SLM will act as an agent of the Council, continuing to deliver all leisure services to customers and managing maintenance services and capital works on the Council’s behalf. This approach enables the Council to reclaim VAT on eligible costs, improving the financial sustainability of its leisure services.
This approach has started to become standard practice since the VAT changes in 2023 and a number of authorities in Hertfordshire have already taken this approach forward.

Decision:

Under 10.6.1.2 b) in the Council's constitution the decision is to move from the lease model to an agency agreement with Everyone Active. This change will secure financial benefits for the Council and improve the long-term financial sustainability of leisure services.

Alternative options considered:

Option 1: To move from the current lease to an agency agreement. This would enable the Council to recover VAT on costs and achieve financial savings.
Option 2: Continue with the current lease arrangement, giving no financial gain to the Council.

Publication date: 19/11/2025

Date of decision: 17/11/2025