Agenda item

The Head of Operations submitted the sixth annual report for Hertford Theatre. 

The Arts and Entertainment Programme Director introduced the report and drew Members’ attention to a number of key events which had occurred during the year which had brought in large audiences.  These included a Charity Comedy Gala for Breast Cancer which, after costs had been paid, enabled a £6,000 donation to be made to the charity.  He also referred to the event “an interview with Michael Morporgo ” which had attracted large audiences.  

The Programme Director personally thanked the cohort of volunteers and referred to an email he had just received from one individual who had expressed thanks for the experience gained in volunteering at the theatre and the positive impact it was having on her life.  The Programme Director referred to training offered to young people and “Carousel Placements”, whereby young people were moved from department to department over the course of a week, to learn how the theatre worked.  He summarised other courses aimed at providing work experience which culminated in a “worthy credit” on an applicant’s Curriculum Vitae.  The Programme Director said that other programmes were being developed including a focus on access, equality and diversity.  He personally thanked his team for working so hard to deliver a strong and dynamic theatre.

The Front of House Manager explained the strong community role of the theatre and the important role played by the volunteers.

The Marketing and Audience Development Manager referred to events which had drawn in the public and how the theatre’s Christmas decorations provided a strong draw, especially to schools.  She referred to the ongoing positive feedback from schools and of work progressing in relation to “relaxed” screenings.

Councillor N Symonds thanked the Officers for the success of the theatre.  In response to a question, the Programme Director confirmed that carers were given a concessionary ticket at a reduced price.  He explained the arrangements for the use of interpreters on stage.

In response to a query from Councillor P Ruffles regarding extending the catchment area and maintaining the morale of volunteers.  The Programme Director explained the principles around growing the audience locally before it could be extended.  He stated that the theatre was currently looking at increasing the catchment area along the A10 and in Bishop’s Stortford.  He referred to the work being developed which would appeal to a number of age groups, including first showings in relation to the cinema and using local buildings as satellite art galleries.  Councillor M Pope suggested the Southern Maltings in Ware as a possible venue for an art gallery.

In response to a query from Councillor I Devonshire regarding future costs which the theatre might incur, the Programme Director referred to roof problems which had been given an interim remedy. 

Councillor C Snowdon referred to a drop in the figures for the hire of the studios.  The Programme Director explained that Hertford Regional College now had their own building and had moved their courses, but that they still maintained a close working relationship.  The Programme Director stated that in response to a query regarding suppliers, the theatre always tried to find local suppliers.

Councillor D Oldridge congratulated Officers on the success story.  In response to a question, the Programme Director explained that the team was trying to increase the geography and demographics of the age range using various approaches.  Councillor H Drake referred to the success of the Shoreditch Picture House which offered patrons a chance to enjoy a drink while watching a movie and the steps it had taken to encourage family attendance. 

Councillor J Goodeve referred to the older demographics of the patrons and the need to ensure social inclusion by offering reduced tickets to lower income families.  Councillor M Pope sought and was provided with clarification on the final net annual expenditure position in terms of the high variance. 

Councillor A Alder referred to the absence of disabled parking spaces.  The Programme Director explained the link with Wetherspoons  and frequent deliveries by heavy vehicles.  He stated that the theatre did offer a “meet and greet” arrangement whereby a team member could meet an individual, show them to a seat to await a carer parking the car.

The Chairman, on behalf of Members, thanked the theatre team for their excellent report.

The Committee received the report, as now submitted.

RESOLVED – that (A) the annual report for Hertford Theatre for the year 2015/16 be reviewed; and

(B)   the cohort of volunteers be congratulated and thanked for their contribution to the success of the venue.